President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Customer Service Skills

Are you providing consistent high quality customer service? Are your customer service skills at the highest level possible? If not, you can bet that you're not winning the customer war. And, if you have been winning some battles and losing others lately, it might be because of your communication skills. Today we'll look at two simple customer service skills that can help you win the customer war even if you don't realize it.

Communicating with Customers: One of the most basic customer service skills is active listening skills. In order to be a good communicator and build a good relationship with customers, you need to listen to what they say and get involved. Good customer service consistently results in customers that are happy with the product or service they got, but who will still not go beyond expressing their opinion or rating to you. Good customer service also makes consumers more apt to share their positive experience with other consumers and will even make them more eager to give you great ratings on customer feedback. So, in short, having great customer service skills can really help you gain some ground over your competitors.

So, what exactly is involved in having great customer service skills? It's important to remember that your customers' concerns and feedback are very important to you. So, before anything else, you need to be able to listen carefully. Asking them questions is an important part of this. Then, when you hear them speaking positively about your product or service, you need to respond positively as well.

Two key customer service skills are identifying the problem and solving it. If you can do that, then you are off to a good start. While problems don't always need to be bad, they do need to be something critical. Sometimes, even having a simple problem with something can be a big problem. For this reason, you need to know how to recognize problems, and you need to know how to properly solve those problems as quickly as possible.

Another one of the important customer service skills is being able to recognize and respond to positive comments from customers. In fact, positive comments are much more important than negative ones. If you simply hear negative comments, even if they are true, it won't do you or the business any good. Instead, positive comments from satisfied customers should be directed to you directly. You must take the time to listen to positive comments, understand what caused them, and then promptly make sure that your staff does a good job fixing whatever is causing the problem.

Of course, both of these customer service skills are easier said than done. Unfortunately, many people have poor customer service skills. It is often very difficult to get the employees to work hard if they don't really care about their customers. On the other hand, if you are extremely empathetic, it should not be so hard to get the employees to work hard.

Last but not least, one of the most important aspects of customer service skills is effective communication skills. Effective communication skills go a long way toward ensuring that your customers are happy. Without happy customers, you are not going to make any money. The best way to ensure that your employees are effective in communicating with your customers is to spend time with them, have regular communication with your employees, and then, reward those employees who are effective in communicating with customers.

In conclusion, by learning all of these basic customer service skills, you will be able to turn any business around quickly. However, you will only do this effectively if you apply these skills consistently. Therefore, be sure that you practice these customer service skills with your employees. Also, remember to offer your employees' incentives for doing a good job each time a problem-solving problem occurs.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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